The effects of web site aesthetics and shopping task on consumer online purchasing behavior

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2008, Pages 3477-3482

  Cai, Shun ^a   Yu, Jie ^b   Xu, Yunjie ^b  

^a Logistics Institute   (Singapore)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Classical aesthetics; Expressive aesthetics; Website aesthetics

Indexed keywords

ELECTRONIC COMMERCE; HUMAN ENGINEERING; INTERNET; WORLD WIDE WEB;

CLASSICAL AESTHETICS; CONSUMER ATTITUDES; DIMENSIONAL STRUCTURES; ELECTRONIC SHOPPING; EXPRESSIVE AESTHETICS; LABORATORY EXPERIMENTS; ONLINE CONSUMERS; ONLINE PURCHASING; PURCHASING BEHAVIORS; SHOPPING TASKS; WEB SITES; WEBSITE AESTHETICS;

COMPUTER SYSTEMS;

EID: 57049094419     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1358628.1358877     Document Type: Conference Paper

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