On the making of service recommendations: An action theory based on utility, reputation, and risk attitude

Expert Systems with Applications

Volumn 36, Issue 2 PART 2, 2009, Pages 3293-3301

  Chiu, Dickson K W ^a   Leung, Ho Fung ^b   Lam, Ka Man ^b  

^a Dickson Computer System   (Hong Kong)

^b CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Decision model; Impression; Persuasiveness; Reputation; Risk attitude; Trustworthiness

Indexed keywords

ECONOMIC AND SOCIAL EFFECTS;

DECISION MODELING; IMPRESSION; PERSUASIVENESS; REPUTATION; RISK ATTITUDE; TRUSTWORTHINESS;

SALES;

EID: 56749133262     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.01.055     Document Type: Article

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