Bias and changes in perceived intensity of verbal qualifiers effected by scale orientation

Survey Research Methods

Volumn 1, Issue 2, 2007, Pages 97-108

  Hofmans, Joeri ^a   Theuns, Peter ^a   Baekelandt, Sven ^a   Mairesse, Olivier ^a   Schillewaert, Niels ^b   Cools, Walentina ^a  

^a VRIJE UNIVERSITEIT BRUSSEL   (Belgium)

^b VLERICK BUSINESS SCHOOL   (Belgium)

Author keywords

Category rating scales; Cross modality matching; Orientation effects; Primacy effect

Indexed keywords

EID: 56649119479     PISSN: None     EISSN: 18643361     Source Type: Journal    
DOI: None     Document Type: Article

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