Electronic commerce and business-to-consumer (B2C) relations

Journal of Electronic Commerce in Organizations

Volumn 6, Issue 4, 2008, Pages 1-7

  Burgess, Stephen ^a   Karanasios, Stan ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Business to consumer (B2C) relations; Customer behaviour; Customer relationship management (CRM); Electronic commerce

Indexed keywords

COMMERCE; PUBLIC RELATIONS; SALES;

BUSINESS TO CONSUMER RELATIONS; CUSTOMER BEHAVIOUR; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER RELATIONSHIPS; ONLINE CUSTOMERS; RECENT TRENDS;

ELECTRONIC COMMERCE;

EID: 56549094763     PISSN: 15392937     EISSN: 15392929     Source Type: Journal    
DOI: 10.4018/jeco.2008100101     Document Type: Article

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