Customer Acquisition among Small and Informal Businesses in Urban India: Comparing Face-to-face and Mediated Channels

Electronic Journal of Information Systems in Developing Countries

Volumn 32, Issue 1, 2007, Pages 1-16

  Donner, Jonathan ^a  

^a MICROSOFT RESEARCH   (United States)

Author keywords

Customer Acquisition and Retention; India; Mobile Phone and Telephone Use; Small and Informal Business

Indexed keywords

EID: 56349134847     PISSN: None     EISSN: 16814835     Source Type: Journal    
DOI: 10.1002/j.1681-4835.2007.tb00222.x     Document Type: Article

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