Viewpoint: A framework for advertising in the digital age

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 310-312

  Kim, Stephen J ^a  

^a Microsoft Advertising

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EID: 56249137891     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080367     Document Type: Short Survey

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