Public responses to direct-to-consumer advertising of prescription drugs

Journal of Advertising Research

Volumn 48, Issue 1, 2008, Pages 30-41

  Yuan, Shena ^a  

^a INDIANA UNIVERSITY   (United States)

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[No Author keywords available]

Indexed keywords

EID: 56249110124     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080069     Document Type: Article

References (10)

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2. Huh, Jisu, and Lee B. Becker. "Direct-to-Consumer Prescription Drug Advertising: Understanding Its Consequences." Paper presented at the Midwest Association for Public Opinion Research, Chicago, November 2002.
3. IMS Health Inc. "Total U.S. Promotional Spend by Type, 2003," 2004: [URL: http://www.imshealth.com/ims/portal/front/articleC/0,2777, 6599_44304752_44889690,00.html], accessed March 2, 2006.
4. Lavidge, Robert J., and Gary A. Steiner. "A Model of Predictive Measurements of Advertising Effectiveness." Journal of Marketing 25, 6 (1961): 59-62. 10.2307/1248516
5. Leckenby, John D., and Nugent Wedding. Advertisement Management: Criteria, Analysis and Decision Making. Columbus, OH: Grid Publishing, Inc., 1982.
6. Menon, Ajit M., Aparna D. Deshpande, George M. Zinkhan, and Matthew Perri III. "A Model Assessing the Effectiveness of Direct-to-Consumer Advertising: Integration of Concepts and Measures from Marketing and Healthcare." International Journal of Advertising 23, 1 (2004): 91-118.
7. Peyrot, Mark, Neil M. Alperstein, Doris Van Doren, and Laurence G. Poli. "Direct-to-Consumer Ads Can Influence Behavior." Marketing Health Services 18, 2 (1998): 26-32.
8. Sengupta, Subir. "Prescription Drug Advertising: The Effectiveness of Pitching Directly to Consumers." Paper presented at the Conference of the Association for Education in Journalism and Mass Communication, Miami, FL, 2002.
9. Williams, James R., and Paul J. Hensel. "Direct-to-Consumer Advertising of Prescription Drugs." Journal of Health Care Marketing 15, 1 (1995): 35-41.
10. Young, Donna. "FDA Revisits DTC Advertising." American Society of Health-System Pharmacists, 2005: [URL: http://www.ashp.org/news/ShowArticle. cfm?id=13436], accessed March 2, 2006.