Guest editorial - Marketing in the era of long-tail media

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 301-302

  Rubinson, Joel ^a  

^a Advertising Research Foundation

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EID: 56249084577     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080355     Document Type: Editorial

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