A status report on podcast advertising

Journal of Advertising Research

Volumn 47, Issue 4, 2007, Pages 518-523

  Haygood, Daniel M ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

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[No Author keywords available]

Indexed keywords

EID: 56149092210     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070535     Document Type: Article

References (14)

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3. Boston University. "BU Launches NCAA's First Video Podcast." Boston University General News & Releases, March 15, 2006: [URL: http://www.bu.edu/phpbin/news-cms/news/?dept-38_id=38405].
4. Bulik, Beth S. "Podcasting for Profit with Dawn and Drew." Advertising Age 76, 35 (2005): 9.
5. Green, Heather. "Searching for the Pod of Gold." BusinessWeek, November 14, 2005.
6. Krol, Carol. "Podcasting Call Lures Advertisers; Is Downloadable Audio a Viable Channel for B-to-B Marketers?" B to B 90, 14 (2006): 1-39.
7. Loizos, Constance. "Podcast Startups Look Doomed from the Start." Venture Capital Journal 45, 10 (2005): 3-6.
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10. Stainaker, Deidre. "UA Professor Experimenting with a Different Kind of Educational Podcast." University of Alabama News, March 7, 2006: [URL: http://uanews.ua.edu/anews2006/mar06/podcast030706.htm].
11. Van Orden, Jason. "History of Podcasting." How to Podcast, 2005a: [URL: http://www.how-to-podcast-tutorial.com/history-of-podcasting.htm].
12. Van Orden, Jason. "What is a Podcast." How to Podcast, 2005b: [URL: http://www.how-to-podcast-tutorial.com/what-is-a-podcast.htm].
13. Vranica, Suzanne. "Marketers Aim New Ads at Video iPod Users." The Wall Street Journal, January 31, 2006.
14. Webster, Tom. "The Infinite Dial: The Podcast Audience Revealed II." The Arbitron/Edison Media Research Internet and Multimedia Study, March 2007. Edison Media Research: [URL: http://www.edisonresearch.com/home/ archives/2007/03/the_podcast_aud.php].