Communication choices of the uninsured: Implications for health marketing

Health Marketing Quarterly

Volumn 25, Issue 1-2, 2008, Pages 97-118

  Dutta, Mohan Jyoti ^a,b   King, Andy J ^a  

^a PURDUE UNIVERSITY   (United States)

^b Steven C Beering Hall of Liberal Arts and Education 2114 ^*  (United States)

Author keywords

Communication disaparities; Structure; Uninsured

Indexed keywords

ADOLESCENT; ADULT; AGED; ARTICLE; ATTITUDE TO HEALTH; CLASSIFICATION; CONSUMER; FEMALE; FINANCIAL MANAGEMENT; HEALTH INSURANCE; HEALTH SERVICE; HUMAN; HUMAN RELATION; INTERPERSONAL COMMUNICATION; MALE; MASS MEDIUM; METHODOLOGY; MIDDLE AGED; PATIENT; SEX DIFFERENCE; STATISTICS; UTILIZATION REVIEW;

ADOLESCENT; ADULT; AGED; AGED, 80 AND OVER; COMMUNICATION; CONSUMER PARTICIPATION; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH SERVICES; HUMANS; INSURANCE, HEALTH; INTERPERSONAL RELATIONS; MALE; MARKETING OF HEALTH SERVICES; MASS MEDIA; MEDICALLY UNINSURED; MIDDLE AGED; SEX FACTORS;

EID: 56149084278     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802126160     Document Type: Article

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