The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis

Journal of Marketing Management

Volumn 17, Issue 1-2, 2001, Pages 159-182

  Phillips, Paul A ^a   Davies, Fiona M ^a   Moutinho, Luiz ^a  

^a NONE

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EID: 55949084176     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/0267257012571438     Document Type: Article

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