Implementing a pre-launch named patient programme: Evidence of increased market share

Journal of Medical Marketing

Volumn 8, Issue 4, 2008, Pages 319-324

  Bates, Andree K ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55749112348     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/jmm.2008.25     Document Type: Article

References (5)

1. Rowe , G. (2008). Bespoke approach. Pharm. Market. 19(9), 33-34.
2. Douglas, N. (2007). Drip feed. Pharm. Market. Europe, May/June, 38-40.
3. Wagstaff, A. (2007). Dying for a lack of compassion. Cancer World Magazine 21 (November/December), 20-27.
4. Douglas, N. (2007). Named patient programs yield significant results. http://www.pharmavoice.com/content/index.html, August, 78.
5. Emmer, G. (2008). How a pharmaceutical company can sell a drug before it is approved, www.pharmainfo.net/reviews/named-patient-program, August, 2008.