Issues management and inoculation: Tylenol's responsible dosing advertising

Public Relations Review

Volumn 34, Issue 4, 2008, Pages 399-402

  Veil, Shari R ^a   Kent, Michael L ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Corporate social responsibility; Crisis communication; Inoculation; Issues management

Indexed keywords

EID: 55749104892     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.08.004     Document Type: Article

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