Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms

Information Sciences

Volumn 179, Issue 1-2, 2009, Pages 41-52

  Hsu, Tsuen Ho ^a   Tsai, Tsung Nan ^b   Chiang, Pei Ling ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b SHU TE UNIVERSITY   (Taiwan)

Author keywords

Decision making; Genetic algorithms; Integrated marketing communication; Linguistic variable; Promotion mix

Indexed keywords

EID: 55549109017     PISSN: 00200255     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ins.2008.09.013     Document Type: Article

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