Using data mining for analyzing experiential marketing in blogs

Journal of Internet Technology

Volumn 9, Issue 4, 2008, Pages 421-430

  Chen, Fu Mei ^a   Li, Yan Ze ^a   Sheu, Jyh Jian ^a   Yang, Wei Pang ^a  

^a NATIONAL DONG HWA UNIVERSITY   (Taiwan)

Author keywords

Blog; Data mining; Experiential marketing; Internet marketing

Indexed keywords

DATA MINING; DECISION SUPPORT SYSTEMS; INFORMATION MANAGEMENT; INTERNET; KNOWLEDGE MANAGEMENT;

BLOG; BLOGGERS; CORRELATION ANALYSES; DATA MINING TECHNIQUES; DEMOGRAPHIC VARIABLES; EXPERIENTIAL MARKETING; INTERNET MARKETING; INTERNET MARKETINGS; MARKETING FACTORS;

MARKETING;

EID: 55349145263     PISSN: 16079264     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (22)

1. Andoh-Baidoo, K. Francis, Osei-Bryson, KwekuMuata, Exploring the characteristics of Internet security breaches that impact the market value of breached firms, Expert Systems With Applications, Vol. 32, Issue 3, 2007, pp. 703-725
2. J. Wortham, After 10 Years of Blogs, the Future's Brighter Than Ever, http://www.wired.com/entertainment/theweb/news/2007/12/ blog_anniversary, 2007, access at 2008/1/7
3. J. Wright, Blog Marketing: The revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results, McGraw-Hill Company, 2006.
4. K. J. Cios, M. G. William, Uniqueness of medical data mining, Artificial Intelligence in Medicine, Vol. 26, Issue 1-2, 2002, pp. 1-24.
5. H. Cohen, Blog marketing Strategies (and how to Measure Them), http://www.clickz.com/showPage. html? page=3504241, 2005, access at 2007/11/30.
6. A. S. Dick, and K. Basu, Customer Loyalty: Toward and Integrated Conceptual Framework, Journal of the Academy of marketing Science, Vol. 22, Issue 2, 1994, pp. 99-113.
7. H. R. Nemati and C. D. Barko, Key Factors for Achieving Organizational Data-Mining Success, Industrial Management & Data Systems, Vol. 103(4), 2003.
8. Y. P. Huang, C. C. Hsu, and S. H. Wang, Pattern recognition in time series database: A case study on financial database, Expert Systems With Applications, Vol. 33, Issue: 1, 2007, pp. 199-205.
9. T. O. Jones, and W. E. Sasser, Jr., Why Satisfied Customer Defect, Harvard Business Review, Vol. 73, Issue 6, 1995, pp. 88-91.
10. V. C. Judd, Differentiate with the 5th P: people, Industrial Marketing Management, Vol. 16, 1987, pp.241-7.
11. Katharina, D.C. Stark and Dirk, U. Pfeiffer, The Application of Non-Parametric Techniques to Solve Classification Problems in Complex Data Sets in Veterinary Epidemiology- An Example, Intelligent Data Analysis, 3(1), pp. 23-35, 1999
12. E. Kirkos, C. Spathis, and Y. Manolopoulos, Data Mining techniques for the detection of fraudulent financial statements, Expert Systems With Applications, Vol. 32, Issue 4, 2007, pp. 995-1003.
13. A. Lenhart, and S. Fox, Bloggers: A portrait of the Internet's new storytellers, Report of Pew Internet & American Life Project, 2006.
14. th Berkeley Symposium on Mathematical Statistics and Probability, Berkeley, CA, 1967, pp. 281-297.
15. C. Marlow, Audience, structure and authority in the weblog community, The International Communication Association Conference, May, New Orleans, LA, 2004.
16. R. K. Merton, Social Theory and Social Structure, The Free Press, New York, NY, 1968.
17. C. Ohmann, V. Moustakis, Q. Yang, and K. Lang, Evaluation of automatic knowledge acquisition techniques in the diagnosis of acute abdominal pain, Artificial Intelligence in Medicine, Vol.8, No.1, 1996, pp.23-36
18. C. K. Prahalad, and V. Ramaswamy, Co-opting customer competence, Harvard Business Review, January-February, 2000, pp. 79-87.
19. J. R. Quinlan, Discovering rules from large collections of examples: a case study, Expert Systems in the Microelectronic Age, Edinburgh, Scotland: Edinburgh University Press, 1979.
20. A. Simonson, B Schmitt, Marketing Aesthetics - The Strategic Management of Brands, Identity and Image, The Free Press, New York, 1997.
21. B. Schmitt, Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands, Simon & Schuster, Inc, 1999.
22. M. Michele and A. Polly, State of the Blogosphere, 2008, Technorati, http://technorati.com/blogging/state-of-the-blogosphere/, access at 2008/9/27