Alternative statistical regression studies of the effects of Joint and Service Specific advertising on military recruitment

Journal of the Operational Research Society

Volumn 55, Issue 10, 2004, Pages 1039-1048

  Brockett, P L ^a   Cooper, W W ^a   Kumbhakar, S C ^b   Kwinn Jr , M J ^c   McCarthy, D ^c  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b BINGHAMTON UNIVERSITY   (United States)

^c UNITED STATES MILITARY ACADEMY   (United States)

Author keywords

Advertising; Data envelopment analysis; Military recruitment; Statistical regression

Indexed keywords

DATA REDUCTION; DATABASE SYSTEMS; ESTIMATION; MARKETING; REGRESSION ANALYSIS; STATISTICAL METHODS;

DATA ENVELOPMENT ANALYSIS (DEA); MILITARY RECRUITMENT; ORDINARY LEAST SQUARES (OLS); STATISTICAL REGRESSION;

MILITARY APPLICATIONS;

EID: 5444272448     PISSN: 01605682     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jors.2601737     Document Type: Conference Paper

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