When donor support ends: The fate of social marketing products and the markets they help create

Social Marketing Quarterly

Volumn 12, Issue 2, 2006, Pages 28-42

  Agha, Sohail ^a   Do, Mai ^a   Armand, Françoise ^b  

^a TULANE UNIVERSITY   (United States)

^b ABT ASSOCIATES   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 54249150737     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000600678489     Document Type: Article

References (19)

1. ABDELHADI, C., M. BESSIAH, M. B. BOUBKRY, M. STEFFEN, and W. WINFREY. 2002. Private sector health care providers in Morocco: Family planning attitudes and characteristics. CMS Country Research Series. No. 4. Washington, DC: Commercial Market Strategies.
2. ARMAND, F. 2003a. Social marketing models for product-based reproductive health programs: A comparative analysis. Washington, DC: USAID=Commercial Market Strategies Project.
3. ARMAND, F. 2003b. The sustainability challenge: Identifying appropriate financing models for social marketing programs. Washington, DC: USAID=Commercial Market Strategies Project.
4. BONARDI, R., R. BERG, and S. MITCHELL. 2004. The commercial market strategies Final report. Washington, DC: USAID=Commercial Market Strategies Project.
5. CROMER, C., T. PANDIT, J. ROBERTSON, and A. NIEWIJK. 2004. The family planning graduation experience: Lessons for the future. POPTECH Report 04-93-029. Washington, DC: LTG Associates.
6. FILMER, D., and L. PRITCHETT. 1999. The effect of household wealth on educational attainment: Evidence from 35 countries. Population and Development Review 25(1):85-120.
7. FILMER, D., and L. PRITCHETT. 2001. Estimating wealth effects without expenditure data-or tears: An application to educational enrollments in states of India. Demography 38(1): 115-32.
8. FOREIT, K. F. 2005. Personal communication.
9. GREEN, E. C. 1988. A consumer intercept study of oral contraceptive users in the Dominican Republic. Studies in Family Planning 19(2): 109-17.
10. HANDYSIDE, A., R. BROOKS, R. POLLARD, and R. THOMAS. 1996. Evaluation of SOMARC III. Arlington, VA: POPTECH.
11. IMS HEALTH. 2004. Retail audits synopsis. Summary by country. Obtained April 2005.
12. KINCAID, M. M., V. BAIRD, J. M. URRUTIA, C. CISEK, and J. BROWN. 1996. The transition to the commercial sector: What happens to socially marketed products after graduating from USAID support? Washington, DC: The Futures Group International.
13. MAMLOUK, M., B. RAVENHOLT, D. SCHRIER, and F. VÁSQUEZ. 2004. Reproductive health=family planning NGO program strategy evaluation: Dominican Republic. Report of findings and recommendations. Boston: Initiatives, Inc.
14. MEEKERS, D., and S. RAHAIM. 2005. The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience. BMC Public Health 5(1): 10.
15. MEEKERS, D., and R. VAN ROSSEM. 2005. Explaining inconsistencies between data on condom use and condom sales. BMC Health Services Research 5(1): 5.
16. MONTGOMERY, M. R., M. GRAGNOLATI, K. BURKE, and E. PAREDES. 1999. Measuring living standards with proxy variables. Policy Research Division Working Paper No. 129. New York: Population Council.
17. RAVENHOLT, B. 1998. From deal to delivery: lessons learnt from SOMARC about building partnerships with the commercial sector. Washington, DC: The Futures Group International.
18. RUTSTEIN, S. O., and K. JOHNSON. 2004. The DHS Wealth Index. DHS Comparative Report No. 6. Calverton, Maryland: ORC Macro.
19. SOMARC. 1998. SOMARC III. Completion Report: October 1, 1992-September 30, 1998. Washington, DC: The Futures Group International.