Sustainability for the planet: A marketing perspective

Ecology and Society

Volumn 3, Issue 1, 1999, Pages

  Whiteman, Gail ^a,b  

^a QUEEN S UNIVERSITY   (Canada)

^b L'Institut Nord Sud   (Canada)

Author keywords

Marketing sustainability; Perspective

Indexed keywords

EID: 54249096142     PISSN: 17083087     EISSN: 17083087     Source Type: Journal    
DOI: 10.5751/es-00098-030113     Document Type: Review

References (6)

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2. Chapin, F. S., and G. Whiteman. 1998. Sustainable development of the boreal forest: interaction of ecological, social, and business feedbacks. Conservation Ecology 2(2): 12. [online] URL: http://www.ecologyandsociety.org/ vol2/iss2/art12/index.html
3. Kotler, P., and Gary Armstrong. 1995. Principles of marketing. Sixth edition. Prentice-Hall, Englewood Cliffs, New Jersey, USA.
4. Kotler, P., and E. R. Turner. 1993. Marketing management analysis, planning, implementation, and control, Cdn. Seventh edition. Prentice Hall, Scarborough, Canada.
5. Leiss, W., S. Kline, and S. Jhally. 1990. Social communication in advertising: persons, products, and images of well-being. Nelson, Scarborough, Canada.
6. The Resilience Network. 1997. Draft Case Statement of Science and Policy Partnership for Sustainability (March). C. S. Holling et al. [online] URL: http://www.consecol.org/Journal/editorial/spps..html