Decision making and brand choice by older consumers

Marketing Letters

Volumn 19, Issue 3-4, 2008, Pages 355-365

  Cole, Catherine ^a   Laurent, Gilles ^b   Drolet, Aimee ^c   Ebert, Jane ^d   Gutchess, Angela ^e   Lambert Pandraud, Raphaëlle ^f   Mullet, Etienne ^g   Norton, Michael I ^h   Peters, Ellen ⁱ  

^a UNIVERSITY OF IOWA   (United States)

^b HEC PARIS   (France)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d UNIVERSITY OF MINNESOTA   (United States)

^e BRANDEIS UNIVERSITY   (United States)

^f ESCP EUROPE   (France)

^g PSL RESEARCH UNIVERSITY   (France)

^h HARVARD BUSINESS SCHOOL   (United States)

ⁱ UNIVERSITY OF OREGON   (United States)

Author keywords

Choice; Decision making; Older consumers

Indexed keywords

EID: 54149116717     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9058-x     Document Type: Article

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