Korean economic growth and marketing practice progress: A role model for economic growth of developing countries

Industrial Marketing Management

Volumn 37, Issue 7, 2008, Pages 753-757

  Lee, Jinyong ^a   LaPlaca, Peter ^b   Rassekh, Farhad ^b  

^a Seoul National University of Science and Technology   (South Korea)

^b UNIVERSITY OF HARTFORD   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53949110266     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.09.002     Document Type: Article

References (8)

1. Cheil Communications. Life Style Survey, 2007 (2007)
2. CIA. CIA Factbook, 2008 (2008)
3. Daehong Communications. Life Style Survey (2007)
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5. Lee J.Y. Current situations of brand management and strategy for successful brand management of small and medium enterprises. Review of the Industrial Bank of Korea (2007, Autumn), Industrial Bank of Korea, Seoul, Republic of Korea
6. OECD. Policy brief: Economic survey of Korea (2007), Organization for Economic Co-operation and Development, Paris
7. Yoo B. Development of marketing in Korea (2002), Korea Logistics Society, Seoul, Republic of Korea
8. Yoo P., Kim Y., and Han S. Modern marketing (2003), Pakyoung Publishing Company, Seoul, Republic of Korea