Preferences for enhancement pharmaceuticals: The reluctance to enhance fundamental traits

Journal of Consumer Research

Volumn 35, Issue 3, 2008, Pages 495-508

  Riis, Jason ^a   Simmons, Joseph P ^b   Goodwin, Geoffrey P ^c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53549115043     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/588746     Document Type: Article

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