The impact of employment status on married women's perceptions of advertising message appeals

Journal of Advertising Research

Volumn 37, Issue 1, 1997, Pages 54-62

  Widgery, Robin ^a   Angur, Madhukar G ^b   Nataraajan, Rajan ^c  

^a Marketing Resources Corporation

^b UNIVERSITY OF MICHIGAN FLINT   (United States)

^c AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53249136291     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (32)

1. Bartos, Rena. "The Moving Target: The Impact of Women's Employment on Consumer Behavior." Journal of Marketing 41, 3 (1977): 31-37.
2. _. "What Every Marketer Should Know About Women." Harvard Business Review 56, 3 (1978): 73-85.
3. _. The Moving Target. New York: The Free Press, 1982.
4. _. "Point of View: Bartos Responds to 'The Bartos Model.'" Journal of Advertising Research 34, 1 (1994): 54-56.
5. Bellante, D., and A. C. Foster. "Working Wives and Expenditures on Services." Journal of Consumer Research 11 (1984): 700-707.
6. Bryant, W. Keith. "Durables and Wives' Employment Yet Again." Journal of Consumer Research 15, 2 (1988): 37-47.
7. Burns, A. C., and E. R. Foxman. Some Determinants of the Use of Advertising by Married Working Women." Journal of Advertising Research 29, 5 (1989): 57-63.
8. Chandler, J. "Woman Car Buyer - Don't Call Her a Niche Anymore." Advertising Age, January 1991.
9. Curtindale, F. "Marketing Cars to Women." American Demographics, November 1988.
10. Davis, H. L. "Decision Making Within the Household." Journal of Consumer Research 2, 2 (1976): 241-60.
11. Douglas, S. P. "Cross-Cultural Comparisons of Consumer Stereotypes: A Case Study of Working and Nonworking Wives in the U. S. and France." Journal of Consumer Research 3, 2 (1976a): 12-20.
12. _. "Working Wife vs. Nonworking Wife Families: A Basis for Segmenting Grocery Markets." In Advances in Consumer Research, Vol. III, Beverlee B. Anderson, ed. Ann Arbor, MI: Association for Consumer Research, 1976b.
13. Gerson, K. Hard Choices. Berkeley: University of California Press, 1985.
14. Glass, J. "Housewives and Employed Wives: Demographic and Attitudinal Change, 1972-1986." Journal of Marriage and the Family 54, 1 (1992): 559-69.
15. Green, R. T., and I. C. M. Cunningham. "Employment Status, Feminine Role Perception, and Family Purchasing Decisions." Journal of Business Research 4, 4 (1976): 312-24.
16. Hacklander, E. H. "Do Working Wives Shop Differently for Food?" National Food Review 2 (1978): 14-22.
17. Joag, S. G., J. W. Gentry, and J. Hopper. "Explaining Differences in Consumption by Working and Nonworking Wives." In Advances in Consumer Research, Vol. XII. Ann Arbor, MI: Association for Consumer Research, 1984.
18. Kammerman, S., and A. Kahn. Child Care, Family Benefits, and Working Parents. New York: Columbia University Press, 1981.
19. Luker, K. Abortion and the Politics of Motherhood. Berkeley: University of California Press, 1984.
20. McCall, S. "Meet the Workwife." Journal of Marketing 41, 3 (1977): 55-65.
21. Nataraajan, Rajan. "Mathematical Psychology and Credence Products with Strong Psychodynamic Qualities: A Research Note." In Proceeding of the Annual Conference of TIMS Southeastern Chapter. Myrtle Beach, SC: TIMS, 1992.
22. Norwood, J. L. "Working Women: Where Have We Been? Where Are We Going?" Population and Environment 14, 1 (1992): 95-103.
23. Robinson, J. P. How Americans Use Time. New York: Praeger Publications, 1977.
24. Rosen, D. L., and D. H. Granbois. "Determinants of Role Structure in Family Financial Management." Journal of Consumer Research 10, 2 (1983): 253-57.
25. Rubin, Rose M., Bobye J. Riney, and David J. Molina. "Expenditure Pattern Differentials Between One-Earner and DualEarner Households: 1972-1973 and 1984." Journal of Consumer Research 17, 2 (1990): 43-52.
26. Schaninger, C. M., and C. T. Allen. "Wife's Occupational Status as a Consumer Behavior Construct." Journal of Consumer Research 8, 3 (1981): 189-96.
27. _, Margaret C. Nelson, and William D. Danko. "An Empirical Evaluation of the Bartos Model of Wife's Work Involvement." Journal of Advertising Research 33, 3 (1993): 49-63.
28. Spiro, R. L. "Persuasion in Family Decision Making." Journal of Consumer Research 9, 4 (1983): 393-402.
29. Weinberg, C. B., and R. S. Winer. "Working Wives and Major Family Expenditures: Replication and Extension." Journal of Consumer Research 10, 3 (1983): 259-63.
30. Weitzman, L. The Divorce Revolution: The Unexpected Social and Economic Consequences for Women and Children in America. New York: The Free Press, 1985.
31. Widgery, R., and J. McGaugh. "Vehicle Message Appeals and the New Generation Woman." Journal of Advertising Research 33, 5 (1993): 36-42.
32. Zeithaml, V. A. "The New Demographics and Market Fragmentation." Journal of Marketing 49, 3 (1985): 64-75.