Online research communities. A user guide

International Journal of Market Research

Volumn 50, Issue 5, 2008, Pages 679-694

  Comley, Pete ^a,b  

^a Virtual Surveys

^b Faulkner House   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53149086306     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/S1470785308200092     Document Type: Article

References (13)

1. Comley, P. (2007) Online panels are unsustainable: Online communities are the future-BBC World Service Case Study. Proceedings of the ESOMAR Panel Research Annual Conference, Orlando, 24-26 October, pp. 199-211.
2. Communispace (2006) Does community membership lead to positive bias? Retrieved from www.communispace.com/research/abstract/?Type= All%20About%20Communities&Id=6. Accessed January 2008.
3. Communispace (2007a) Meeting business needs by meeting social needs in small communities: why size matters. Retrieved from www.communispace.com/ research/abstract/?Type=All%20About%20Communities&Id=38. Accessed January 2008.
4. Communispace (2007b) The fifth 'P' of marketing: participation size matters. Retrieved from www.communispace.com/research/abstract/?Type= All%20About%20Communities&Id=8. Accessed January 2008.
5. Cooke, M. & Buckley, N. (2006) Web 2.0 and panels: the shift from lectures to conversations. Proceedings of the ESOMAR Panel Research Annual Conference, Barcelona, 27-29 November, pp. 222-236.
6. Goh, E. (2007) Innovation and new product development: the emerging role of social community research forums, Proceedings of the 3rd Annual Online Research Conference (MRS), London, December.
7. Johnston, R. & Harris, R. (2006) Do survey respondents and non-respondents differ, International Journal of Market Research, 48, 3, pp. 277-304.
8. Marsden, P. & Kirby, J. (2005) Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. London: Elsevier.
9. Oxley, M. (2006) Consumer Insight Forum 2006. Centaur Conferences, London, June.
10. Powney, L. & Smadja, F. (2007) Web 2.0 and the online panellist experience: the online panel community has arrived. Retrieved from www.toluna-group.com/files/en/Documents/Toluna%20Web%202.0%20Panel%20Community. pdf. Accessed January 2008. Toluna.
11. Rocha, A. & Feler, C. (2006) Building online multi-cultural opinion communities -the next level of panel research, Proceedings of the ESOMAR Panel Research Annual Conference, Barcelona, 27-29 November, pp. 148-157.
12. Waite, M. & Schmid, O. (2007) What are the key opportunities and pitfalls of tapping into online communities for observation, insight and co-creation?, Proceedings of the 3rd Annual Online Research Conference (MRS), London, December.
13. Wells, M. (2004) Kid nabbing. Retrieved from www.forbes.com/free_forbes/ 2004/0202/084.html. Accessed January 2008. Forbes.