Evaluating the trustworthiness of advice about seller agents in e-marketplaces: A personalized approach

Electronic Commerce Research and Applications

Volumn 7, Issue 3, 2008, Pages 330-340

  Zhang, Jie ^a   Cohen, Robin ^a  

^a UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Buyer and seller agents; Electronic marketplaces; Private and public reputation; Trust; Unfair ratings

Indexed keywords

SALES;

BUYER AND SELLER AGENTS; E-MARKETPLACES; ELECTRONIC MARKETPLACES; PRIVATE AND PUBLIC REPUTATION; PUBLIC KNOWLEDGE; SELLER AGENTS; TRUST; UNFAIR RATINGS;

INTELLIGENT AGENTS;

EID: 52049123090     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2008.03.001     Document Type: Article

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