American consumer attitudes toward corporate sponsorship of sporting events

Sports Marketing and the Psychology of Marketing Communication

Volumn , Issue , 2004, Pages 211-222

  Kinney, Lance ^a   McDaniel, Stephen R ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

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[No Author keywords available]

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EID: 51749120009     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410610003     Document Type: Chapter

References (26)

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