The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television

Sport Management Review

Volumn 2, Issue 1, 1999, Pages 43-66

  Mahony, Daniel F ^a   Moorman, Anita M ^a  

^a UNIVERSITY OF LOUISVILLE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51749104856     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3523(99)70089-6     Document Type: Article

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