Re-branding academic institutions with corporate advertising: A genre perspective

Discourse and Communication

Volumn 2, Issue 1, 2008, Pages 57-77

  Osman, Hajibah ^a  

^a UNIVERSITI TEKNOLOGI MARA   (Malaysia)

Author keywords

Brochures; Corporate culture; Genre analysis; Re branding; Universities

Indexed keywords

EID: 51649111201     PISSN: 17504813     EISSN: 17504821     Source Type: Journal    
DOI: 10.1177/1750481307085577     Document Type: Article

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