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Journal of the Academy of Marketing Science

Volumn 15, Issue 1, 1987, Pages 70-73

Statistical analysis and design in marketing journal articles

(2) Grazer, William F a Stiff, M Ronald a

a UNIVERSITY OF BALTIMORE (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51249176895 PISSN: 00920703 EISSN: 15527824 Source Type: Journal
DOI: 10.1007/BF02721956 Document Type: Article

Times cited : (14)

References (18)

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- (1984) Linear Probability, Logit and Probit Models
- Aldrich¹ Nelson²

2
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- (1985) Marketing Research: Text and Cases
- Boyd¹ Westfall² Stasch³

3
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- Canonical Analysis in Marketing Research
- Jagdish N., Sheth, American Marketing Association, Chicago
- (1977) Multivariate Methods for Market and Survey Research
- Carmone¹

4
- 0003693270
- 3rd. Ed, The Dryden Press, New York
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- Churchill¹

5
- 0003428743
- The Dryden Press, Illinois
- (1978) Analyzing Multivariate Data
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6
- 84936548353
- Penwell Publishing Co., Oklahoma
- (1983) Essentials of Marketing Research
- Hartley¹ Prough² Flaschner³

7
- 0040004360
- Multiple Discriminant Analysis: Marketing Research Applications
- Jagdish N., Sheth, American Marketing Association, Chicago
- (1977) Multivariate Methods for Market and Survey Research
- Johnson¹

8
- 84911606775
- Discriminant Analysis and Predictive Classification
- Jagdish N., Sheth, American Marketing Association, Chicago
- (1977) Multivariate Methods for Market and Survey Research
- Morrison¹

9
- 84936548352
- Cluster Analysis of Marketing Data
- Jagdish N., Sheth, American Marketing Association, Chicago
- (1977) Multivariate Methods for Market and Survey Research
- Myers¹

10
- 0003973174
- Revised Ed, Richard D. Irwin, Inc., Illinois
- (1985) Applied Linear Statistical Models: Regression, Analysis of Variance, and Experimental Design
- Neder¹ Wasserman²

11
- 0042508180
- Mcgraw-Hill Book Company, Chicago
- (1985) SPSSX Advanced Statistics Guide
- Norusis¹

12
- 0003393678
- Business Publications, Inc., Texas
- (1982) Marketing Research
- Peterson¹

13
- 78549282359
- Books on Quantitative Methods for Consumer Research
- (1980) Journal of Consumer Research , vol.7 , Issue.September , pp. 198-210
- Rao¹

14
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- Conjoint Measurement In Marketing Analysis
- Jagdish N., Sheth, American Marketing Association, Chicago
- (1977) Multivariate Methods for Market and Survey Research
- Rao¹

15
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- Cluster Analysis and Its Applications In Marketing
- Jagdish N., Sheth, American Marketing Association, Chicago
- (1977) Multivariate Methods for Market and Survey Research
- Sherman¹ Sheth²

16
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- MacMillan Publishing Co., New York
- (1984) Marketing Research: Measurement and Method
- Tull¹ Del Hawkins, I.²

17
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- A Quantative Review of Research Design Effects on Response Rates to Questionnaires
- (1983) Journal of Marketing Research , vol.20 , Issue.February , pp. 36-44
- Yu¹ Cooper²

18
- 84936548380
- The Dryden Press, New York
- (1982) Exploring Marketing
- Zikmund¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.