Useful component analysis: Graphical views of marketing data

Journal of the Academy of Marketing Science

Volumn 16, Issue 1, 1988, Pages 60-73

  Darden, William R ^a   Dorsch, Michael J ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51249174127     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/BF02723326     Document Type: Article

References (43)

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4. Tests of Significance in Factor Analysis
5. Quantitative Graphics in Statistics: A Brief History
6. The Scree Test for the Number of Factors
7. An Examination of the Riesman Social Character Typology: A Metropolitan Survey
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9. The Use of Faces to Represent Points in k-Dimensional Space Graphically
10. Coefficient Alpha and the Internal Structure of Tests
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12. Visual Presentation of Marketing Stimuli Defined in Hyperspace
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14. Social Character and Acceptance of New Products
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17. A Rationale and Test for the Number of Factors in Factor Analysis
18. Analysis of a Complex of Statistical Variables Into Principal Components
19. An Empirical Comparison of Alternative Methods for Principal Component Extraction
20. Faces: A Method of Portraying Multivariate Data Graphically
21. Reliability Assessment: Coefficients Alpha and Beta
22. Factor Analysis of Media Exposure Data Using Prior Knowledge of the Medium
23. A Note on Guttman’s Lower Bounds for the Number of Common Factors
24. The Varimax Criterion for Analytic Rotation in Factor Analysis
25. Social Character and Differential Preference for Mass Communication
26. A Study of Riesman’s Theory of Social Character
27. Program Types Defined by Factor Analysis
28. Personality Correlates of Personality
29. A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts
30. An Application of the Social Character Construct in Market Segmentation
31. A Comparison of Graphical Representations of Multidimensional Psychiatric Diagnostic Data
32. The Influence of Social Character on Preference for Social Versus Objective Information Advertising
33. Construct Validity: A Review of Basic Issues and Marketing Practices
34. Reliability: A Review of Psychometric Basics and Recent Marketing Practices
35. Dimensions of Social Character: An Empirical Exploration of the Riesman Typology
36. A Factor Analysis of the Liquor Preferences of French Consumers
37. The Frequency Structure of Television and Magazines
38. Factor Analysis of Perceptual Change