Personalizing e-mail contacts: Its influence on web survey response rate and social desirability response bias

International Journal of Public Opinion Research

Volumn 19, Issue 2, 2007, Pages 258-268

  Heerwegh, Dirk ^a,b   Loosveldt, Geert ^a  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b RESEARCH FOUNDATION FLANDERS FWO   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51249153303     PISSN: 09542892     EISSN: 14716909     Source Type: Journal    
DOI: 10.1093/ijpor/edl028     Document Type: Article

References (13)

1. AAPOR. (2004). Standard definitions: Final dispositions of case codes and outcome rates for surveys (3rd ed.). Lenexa, Kansas: AAPOR.
2. Cialdini, R. B. (1984). Influence. How and why people agree to things. New York: William Morrow & Co.
3. Dillman, D. A. (2000). Mail and Internet surveys: The tailored design method. New York: Wiley.
4. Groves, R. M., & Couper, M. P. (1998). Nonresponse in household interview surveys. New York: Wiley.
5. Heerwegh, D. (2005). Effects of personal salutations in e-mail invitations to participate in a web survey. Public Opinion Quarterly, 69, 588-598.
6. Heerwegh, D., Vanhove, T., Matthijs, K., & Loosveldt, G. (2005). The effect of personalization on response rates and data quality in web surveys. International Journal of Social Research Methodology: Theory and Practice, 8, 85-99.
7. Holbrook, A. L., Green, M. C., & Krosnick, J. A. (2003). Telephone versus face-to-face interviewing of national probability samples with long questionnaires. Comparisons of respondent satisficing and social desirability response bias. Public Opinion Quarterly, 67, 79-125.
8. Joinson, A. N., & Reips, U.-D. (2004, March). Personalization, power and online survey response rates. Paper presented at German Online Research (GOR) 2004. University of Duisburg, Germany.
9. Joinson, A. N., Woodley, A., & Reips, U.-D. (2007). Personalization, authentication and self-disclosure in self-administered Internet surveys. Computers in Human Beharnor, 23, 275-285.
10. Krosnick, J. A., Holbrook, A. L., Berent, M. K., Carson, R. T., Hanemann, W. M., Kopp, R. J., et al. (2002). The impact of 'no opinion' response options on data quality. Non-attitude reduction or an invitation to satisfice? Public Opinion Quarterly, 66, 371-403.
11. Pearson, J., & Levine, R. A. (2003, September). Salutations and response rates to online surveys. Paper presented at the Fourth International Conference on the Impact of Technology on the Survey Process, University of Warwick, England.
12. Ryan, C. D., Judd, C. M., & Park, B. (1996). Effects of racial stereotypes on judgments of individuals: The moderating role of perceived group variability. Journal of Experimental Social Psychology, 32, 71-103.
13. Sudman, S., & Bradburn, N. M. (1974). Response effects in surveys. A review and synthesis. Chicago: Aldine Publishing Company.