Information format-option characteristics compatibility and the compromise effect

Psychology and Marketing

Volumn 25, Issue 9, 2008, Pages 881-900

  Chang, Chung Chau ^a,c   Liu, Hsin Hsien ^b  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^b SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51149120774     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20242     Document Type: Article

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