Out of the living room and into the voting booth: An analysis of corporate public affairs advertising under the third-person effect

American Behavioral Scientist

Volumn 52, Issue 2, 2008, Pages 243-260

  Day, Anita G ^a  

^a Louisiana Corporate Communications Research Group

Author keywords

Advertising; Corporate public affairs; First person effect; Media; Public opinion; Third person effect

Indexed keywords

EID: 50849117451     PISSN: 00027642     EISSN: 15523381     Source Type: Journal    
DOI: 10.1177/0002764208321354     Document Type: Article

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