Adoption and pricing: The underestimated elements of a realistic IPTV business case

IEEE Communications Magazine

Volumn 46, Issue 8, 2008, Pages 112-118

  Casier, Koen ^a   Lannoo, Bart ^a   Ooteghem, Jan Van ^a   Verbrugge, Sofi ^a   Colle, Didier ^a   Pickavet, Mario ^a   Demeester, Piet ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; DIGITAL TELEVISION; TECHNOLOGY; TELEVISION BROADCASTING;

BANDWIDTH REQUIREMENTS; BUSINESS CASE; COST MODELLING; FEED BACK LOOPS; PRICE REDUCTIONS; PRICING DECISIONS; SPECIFIC EFFECTS; TELECOM; TELECOM OPERATORS;

VIDEO ON DEMAND;

EID: 50249116322     PISSN: 01636804     EISSN: None     Source Type: Journal    
DOI: 10.1109/MCOM.2008.4597113     Document Type: Article

References (7)

1. S. Han, S. Lisle, and G. Nehib, "IPTV Transport Architecture Alternatives and Economic Considerations," IEEE Commun. Mag., Feb. 2008, pp. 70-77.
2. R. Kaplan and S. Anderson, "Time-Driven Activity-Based Costing," Harvard Business Re., vol. 82, no. 11, 2004, pp. 131-38.
3. S. Verbrugge et al., "Methodology and Input Availability Parameters for Calculating OpEx and CapEx Costs for Realistic Network Scenarios," J. Opt. Net., vol. 5, no. 6, June 2006, pp. 509-20.
4. J.A. Norton and F. M. Bass, "A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products," Mgmt. Sci., vol. 33, no. 9, Sept. 1987, pp. 1069-86.
5. Eurescom, Project P901-PF, "Extended Investment Analysis of Telecommunication Operator Strategies, Deliverable 2 - Investment Analysis Modeling." vol. 2 of 4, "Annex A Investment, Operation, Administration and Maintenance Cost Modeling," 2000.
6. K. Casier et al., "Impact of Sensitivity and Iterative Calculations on Cost-Based Pricing," published in Proc. 6th Conf. Telecommun. Techno-Economics, on CD-ROM, Espoo, Finland, 14-15 June 2007.
7. C. Courcoubetis and R. Weber, Pricing Communication Networks, Wiley, 2003.