-
1
-
-
84948683557
-
B-School Trend Toward Globalism Takes World by Storm
-
5-2-2001
-
(2001) B-School Trend Toward Globalism Takes World by Storm. Graduate Management News, http://www.gmac.com/gradmanagement/news/default.asp?iIssue=20&iArticle=349&iDept=2, [5-2-2001].
-
(2001)
Graduate Management News
-
-
-
2
-
-
84928439078
-
The future of international educational exchange
-
Allaway, W. (1991) The future of international educational exchange. American Behavioral Scientist 35, pp. 55-63.
-
(1991)
American Behavioral Scientist
, vol.35
, pp. 55-63
-
-
Allaway, W.1
-
3
-
-
84969708062
-
eLearning in Practice Blended Solutions in Action
-
sponsored by Mentergy Inc., (Ed.)
-
Anderson, C. (2000a) eLearning in Practice Blended Solutions in Action. IDC White Paper sponsored by Mentergy Inc., (Ed.).
-
(2000)
IDC White Paper
-
-
Anderson, C.1
-
4
-
-
84948666888
-
eLearning: The Definition, the Practice, the Promise
-
Anderson, C. (2000b) eLearning: The Definition, the Practice, the Promise. IDC Bulletin
-
(2000)
IDC Bulletin
-
-
Anderson, C.1
-
5
-
-
84948662125
-
-
12-1- boston.internet.com, 6-8
-
Aponovich, David (12-1-2000) Harvard, Stanford Link for E-Learning. boston.internet.com, http://boston.internet.com/briefs/print/0,,2371-524231,00.html, [6-8-2001].
-
(2000)
Harvard, Stanford Link for E-Learning
-
-
Aponovich, D.1
-
6
-
-
0346613723
-
The effect of perceived service quality and name familiarity on the service selection decision
-
Arora, R. and Stoner, C. (1996) The effect of perceived service quality and name familiarity on the service selection decision. Journal of Services Marketing 10, pp. 22-34.
-
(1996)
Journal of Services Marketing
, vol.10
, pp. 22-34
-
-
Arora, R.1
Stoner, C.2
-
10
-
-
84900799556
-
Business education: Schools drawn into new webs
-
Oct 11
-
Bradshaw, D., Cribbs, G. and Liu, B. (Oct 11, 1999) Business education: schools drawn into new webs. Financial Times pp. 1-2.
-
(1999)
Financial Times
, pp. 1-2
-
-
Bradshaw, D.1
Cribbs, G.2
Liu, B.3
-
11
-
-
84948671767
-
What Is E-Learning?
-
6-10-2001
-
Cisco E-Learning (2001) What Is E-Learning? Cisco Inc., http://www.cisco.com/warp/public/10/wwtraining/elearning/elearning.html, [6-10-2001].
-
(2001)
Cisco E-Learning
-
-
-
12
-
-
0039061322
-
The virtual university
-
Confessore, N. (1999) The virtual university. New Republic 221, p. 26.
-
(1999)
New Republic
, vol.221
, pp. 26
-
-
Confessore, N.1
-
13
-
-
0013305249
-
The virtual university is... the university made concrete?
-
Cornford, J. (2000) The virtual university is... the university made concrete? Information, Communication & Society 3, pp. 508-525.
-
(2000)
Information, Communication & Society
, vol.3
, pp. 508-525
-
-
Cornford, J.1
-
14
-
-
25744453503
-
Battle of the business schools
-
Crainer, S. (1998) Battle of the business schools. Management Today pp. 54-57.
-
(1998)
Management Today
, pp. 54-57
-
-
Crainer, S.1
-
16
-
-
0002829174
-
Free competition and the optimal amount of fraud
-
Darbi, M.R. and Karni, E. (1973) Free competition and the optimal amount of fraud. Journal of Law and Economics 16, pp. 67-88.
-
(1973)
Journal of Law and Economics
, vol.16
, pp. 67-88
-
-
Darbi, M.R.1
Karni, E.2
-
18
-
-
84986097846
-
Improtance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA
-
Ford, J.B., Joseph, M. and Joseph, B. (1999) Improtance-performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA. Journal of Services Marketing 13, pp. 171-186.
-
(1999)
Journal of Services Marketing
, vol.13
, pp. 171-186
-
-
Ford, J.B.1
Joseph, M.2
Joseph, B.3
-
20
-
-
9744232367
-
"I've a Feeling We're Not in Kansas Anymore": The Commerzialization and Commodification of Teaching and Learning in Higher Education
-
Grineski, S. (2000) "I've a Feeling We're Not in Kansas Anymore": The Commerzialization and Commodification of Teaching and Learning in Higher Education. Bulletin of Science, Technology & Society 20, pp. 19-28.
-
(2000)
Bulletin of Science, Technology & Society
, vol.20
, pp. 19-28
-
-
Grineski, S.1
-
21
-
-
0040248904
-
The chimera of the "International University"
-
Halliday, F. (1999) The chimera of the "International University". Foreign Affairs 75, pp. 99-120.
-
(1999)
Foreign Affairs
, vol.75
, pp. 99-120
-
-
Halliday, F.1
-
22
-
-
84937283803
-
The 'McDonaldization' of higher education: Food for thought?
-
Hartley, D. (1995) The 'McDonaldization' of higher education: Food for thought? Oxford Review of Education 21, pp. 409-424.
-
(1995)
Oxford Review of Education
, vol.21
, pp. 409-424
-
-
Hartley, D.1
-
23
-
-
84962994232
-
Effectiveness of "entry" by already established firms
-
Hines, H.H. (1957) Effectiveness of "entry" by already established firms. Quarterly Journal of Economics 71, pp. 132-148.
-
(1957)
Quarterly Journal of Economics
, vol.71
, pp. 132-148
-
-
Hines, H.H.1
-
25
-
-
21344492713
-
Competitive interference effects in consumer memory for advertising: The role of brand familiarity
-
Kent, R.J. and Allen, C.T. (1994) Competitive interference effects in consumer memory for advertising: the role of brand familiarity. Journal of Marketing 17, pp. 111-127.
-
(1994)
Journal of Marketing
, vol.17
, pp. 111-127
-
-
Kent, R.J.1
Allen, C.T.2
-
26
-
-
84948697118
-
Das virtuelle College - die Zukunft für die Universität?
-
9-30- 6-10
-
Krempl, Stefan (9-30-1997) Das virtuelle College - die Zukunft für die Universität? Telepolis, http://www.heise.de/tp/deutsch/html/result.xhtml?url=/tp/deutsch/inhalt/co/2382/1.html&words=Universit%E4t%20Krempl, [6-10-2001].
-
(1997)
Telepolis
-
-
Krempl, S.1
-
27
-
-
84948700986
-
Virtualisierung und Kommerzialisierung der Bildung
-
6-25- 6-10
-
Krempl, Stefan (6-25-1998) Virtualisierung und Kommerzialisierung der Bildung. Telepolis, http://www.heise.de/tp/deutsch/html/result.xhtml?url=/tp/deutsch/inhalt/co/2382/1.html&words=Universit%E4t%20Krempl, [6-10-2001].
-
(1998)
Telepolis
-
-
Krempl, S.1
-
28
-
-
0001836610
-
Classifying services to gain strategic marketing insights
-
Lovelock, C. (1983) Classifying services to gain strategic marketing insights. Journal of Marketing 47, pp. 9-20.
-
(1983)
Journal of Marketing
, vol.47
, pp. 9-20
-
-
Lovelock, C.1
-
29
-
-
84981320131
-
Word-of-mouth communication in the service marketplace
-
Mangold, W.G., Miller, F. and Brockway, G.M. (1999) Word-of-mouth communication in the service marketplace. Journal of Services Marketing 13, pp. 73-89.
-
(1999)
Journal of Services Marketing
, vol.13
, pp. 73-89
-
-
Mangold, W.G.1
Miller, F.2
Brockway, G.M.3
-
30
-
-
3042751605
-
Sustainable competitive advantage for educational institutions: A suggested model
-
Mazzarol, T. and Soutar, G.N. (1999) Sustainable competitive advantage for educational institutions: a suggested model. The International Journal of Educational Management 13, pp. 287-300.
-
(1999)
The International Journal of Educational Management
, vol.13
, pp. 287-300
-
-
Mazzarol, T.1
Soutar, G.N.2
-
31
-
-
3242695520
-
MIT to make nearly all course materials available free on the World Wide Web
-
MIT News (4-4- 6-10-2001]
-
MIT News (4-4-2001) MIT to make nearly all course materials available free on the World Wide Web. MIT News, http://web.mit.edu/newsoffice/nr/2001/ocw.html, [6-10-2001].
-
(2001)
MIT News
-
-
-
32
-
-
0002441636
-
A test of services marketing theory: Consumer information acquisition activities
-
Murray, K.B. (1991) A test of services marketing theory: consumer information acquisition activities. Journal of Marketing 55, pp. 10-25.
-
(1991)
Journal of Marketing
, vol.55
, pp. 10-25
-
-
Murray, K.B.1
-
33
-
-
0000424077
-
Information and Consumer Behavior
-
Nelson, P. (1970) Information and Consumer Behavior. Journal of Political Economy 78 pp. 311-329.
-
(1970)
Journal of Political Economy
, vol.78
, pp. 311-329
-
-
Nelson, P.1
-
34
-
-
0001181569
-
Advertising as Information
-
Nelson, P. (1974) Advertising as Information. Journal of Political Economy 82 (4) pp. 729-754.
-
(1974)
Journal of Political Economy
, vol.82
, Issue.4
, pp. 729-754
-
-
Nelson, P.1
-
35
-
-
10944224046
-
Marketing higher education: The MBA experience
-
Nicholls, J., Harris, J., Morgan, E., Clarke, K. and Sims, D. (1995) Marketing higher education: the MBA experience. International Journal of Educational Management 9, pp. 31-38.
-
(1995)
International Journal of Educational Management
, vol.9
, pp. 31-38
-
-
Nicholls, J.1
Harris, J.2
Morgan, E.3
Clarke, K.4
Sims, D.5
-
36
-
-
84948659863
-
Digital Diploma Mills: The Automation of Higher Education
-
Noble, David F. (1998) Digital Diploma Mills: The Automation of Higher Education. Virtual Monday
-
(1998)
Virtual Monday
-
-
Noble, D.F.1
-
38
-
-
84948660832
-
-
6-23- Stanford University News Service, 6-10
-
Robinson, James (6-23-1999) Stanford announces participation in UNext.com. Stanford University News Service, http://www.stanford.edu/dept/news/pr/99/990623unext.html, [6-10-2001].
-
(1999)
Stanford Announces Participation in UNext.com
-
-
Robinson, J.1
-
41
-
-
84948666450
-
Die Dienstleistungsmarke
-
Köln et al.: Carl Heymanns Verlag
-
Schreiner, R. (2001) Die Dienstleistungsmarke. Typus, Rechtsschutz und Funktion, Köln et al.: Carl Heymanns Verlag.
-
(2001)
Typus, Rechtsschutz und Funktion
-
-
Schreiner, R.1
-
45
-
-
84948690642
-
-
Smartforce, 6-10-2001
-
Smartforce (2001) About Smartforce Overwiews. Smartforce, http://www.smartforce.com/corp/marketing/aboutsf/4-0-overview.htm, [6-10-2001].
-
(2001)
About Smartforce Overwiews
-
-
-
47
-
-
0031185283
-
The virtual university is inevitable: But will the model be non-profit or profit? A speculative commentary on the emerging education environment
-
Stallings, D. (1997) The virtual university is inevitable: But will the model be non-profit or profit? A speculative commentary on the emerging education environment. Journal of Academic Librarianship 23, pp. 271-280.
-
(1997)
Journal of Academic Librarianship
, vol.23
, pp. 271-280
-
-
Stallings, D.1
-
48
-
-
0009852119
-
-
UNESCO Institute for Statistics, 6-9-1
-
UNESCO Institute for Statistics (2000) Facts and Figures 2000. UNESCO Institute for Statistics, http://unescostat.unesco.org/uisen/pub/doc/facts&figures-eng.pdf, [6-9-1].
-
(2000)
Facts and Figures 2000
-
-
-
51
-
-
84948649996
-
-
WR Hambrecht & Co, 6-10-2001
-
WR Hambrecht & Co (2001) Smartforce Company Profile. WR Hambrecht & Co, http://www.wrhambrecht.com/research/coverage/elearning/cprofiles/public/smtf.html, [6-10-2001].
-
(2001)
Smartforce Company Profile
-
-
-
53
-
-
0002344732
-
Problems and strategies in services marketing
-
Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1985) Problems and strategies in services marketing. Journal of Marketing 49, pp. 33-46.
-
(1985)
Journal of Marketing
, vol.49
, pp. 33-46
-
-
Zeithaml, V.A.1
Parasuraman, A.2
Berry, L.L.3
|