메뉴 건너뛰기




Volumn 100, Issue 3, 2008, Pages 587-592

Got ideas?

Author keywords

[No Author keywords available]

Indexed keywords


EID: 50049086104     PISSN: 00239283     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (2)

References (28)
  • 1
    • 50049106725 scopus 로고    scopus 로고
    • Eureka! It Really Takes Years of Hard Work
    • See, Feb. 3, at
    • See Janet Rae-Dupree, Eureka! It Really Takes Years of Hard Work, N. Y. TIMES, Feb. 3, 2008, at BU4.
    • (2008) N. Y. TIMES
    • Rae-Dupree, J.1
  • 3
    • 50049101723 scopus 로고    scopus 로고
    • CHIP HEATH & DAN HEATH, MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE (2007).
    • CHIP HEATH & DAN HEATH, MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE (2007).
  • 4
    • 50049083243 scopus 로고    scopus 로고
    • See id. at 24. The authors acknowledge they have adopted the concept of stickiness from Malcolm Gladwell's 2000 work The Tipping Point, in which Gladwell argues that innovations are more likely to cause change when they possess the stickiness factor. The Heaths state that their work complements Gladwell's by identifying the traits that make an idea sticky. Id. at 13 (citing MALCOLM GLADWELL, THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE (200O)).
    • See id. at 24. The authors acknowledge they have adopted the concept of "stickiness" from Malcolm Gladwell's 2000 work The Tipping Point, in which Gladwell argues that innovations are more likely to cause change when they possess the "stickiness factor." The Heaths state that their work complements Gladwell's by identifying the traits that make an idea sticky. Id. at 13 (citing MALCOLM GLADWELL, THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE (200O)).
  • 5
    • 50049098589 scopus 로고    scopus 로고
    • Id. at 110-11
    • Id. at 110-11.
  • 6
    • 50049134637 scopus 로고    scopus 로고
    • Id. at 8
    • Id. at 8.
  • 7
    • 50049100377 scopus 로고    scopus 로고
    • See id. at 15-16.
    • See id. at 15-16.
  • 8
    • 50049111582 scopus 로고    scopus 로고
    • See id. at 11-13.
    • See id. at 11-13.
  • 9
    • 50049091735 scopus 로고    scopus 로고
    • See id. at 14-18.
    • See id. at 14-18.
  • 10
    • 50049088230 scopus 로고    scopus 로고
    • Id. (creating the acronym SUCCESs).
    • Id. (creating the acronym "SUCCESs").
  • 11
    • 50049114708 scopus 로고    scopus 로고
    • See id. at 20
    • See id. at 20.
  • 12
    • 50049091429 scopus 로고    scopus 로고
    • Id. at 26-27. The Commander's Intent is a term originally adopted by the U.S. Army, a crisp, plaintalk statement that appears at the top of every order, specifying the plan's goal, the desired end-state of an operation. Id. at 26.
    • Id. at 26-27. The Commander's Intent is a term originally adopted by the U.S. Army, a "crisp, plaintalk statement that appears at the top of every order, specifying the plan's goal, the desired end-state of an operation." Id. at 26.
  • 13
    • 50049123254 scopus 로고    scopus 로고
    • See id. at 28
    • See id. at 28.
  • 14
    • 50049114110 scopus 로고    scopus 로고
    • Id. at 47
    • Id. at 47.
  • 15
    • 50049108902 scopus 로고    scopus 로고
    • See id. at 54
    • See id. at 54.
  • 16
    • 50049090602 scopus 로고    scopus 로고
    • See id. at 58
    • See id. at 58.
  • 17
    • 50049123886 scopus 로고    scopus 로고
    • See id. at 64
    • See id. at 64.
  • 18
    • 50049083542 scopus 로고    scopus 로고
    • See id. at 72
    • See id. at 72.
  • 19
    • 50049108366 scopus 로고    scopus 로고
    • See id. at 116.
    • See id. at 116.
  • 20
    • 50049128443 scopus 로고    scopus 로고
    • See id. at 157.
    • See id. at 157.
  • 21
    • 50049095328 scopus 로고    scopus 로고
    • See id. at 171.
    • See id. at 171.
  • 22
    • 50049097732 scopus 로고    scopus 로고
    • See (W. at 206. For additional information about the value and process of storytelling, see Peter Gruber, The Four Truths of the Storyteller, HARV. BUS. REV., Dec. 2007, at 52; ANNETTE SIMMONS, THE STORY FACTOR: SECRETS OF INFLUENCE FROM THE ART OF STORYTELLING (2001).
    • See (W. at 206. For additional information about the value and process of storytelling, see Peter Gruber, The Four Truths of the Storyteller, HARV. BUS. REV., Dec. 2007, at 52; ANNETTE SIMMONS, THE STORY FACTOR: SECRETS OF INFLUENCE FROM THE ART OF STORYTELLING (2001).
  • 23
    • 50049124753 scopus 로고    scopus 로고
    • See HEATH & HEATH, supra note 3, at 213
    • See HEATH & HEATH, supra note 3, at 213.
  • 24
    • 50049094508 scopus 로고    scopus 로고
    • Id. at 233-34
    • Id. at 233-34.
  • 27
    • 50049120494 scopus 로고    scopus 로고
    • For more information about @ your library, see Am. Library Ass'n, @ Your Library: The Campaign for America's Libraries, http://www.ala.org/ala/ pio/campaign/campaignamericas.cfm (last visited Apr. 16, 2008).
    • For more information about @ your library, see Am. Library Ass'n, @ Your Library: The Campaign for America's Libraries, http://www.ala.org/ala/ pio/campaign/campaignamericas.cfm (last visited Apr. 16, 2008).
  • 28
    • 50049108618 scopus 로고    scopus 로고
    • One such example is a web site that offers a test of what its authors, Andy Goodman and R. Christine Hershey, describe as your Eye-Q. Take the quiz at The Goodman/Hershey Eye-Q Test: How High Is Your Eye-Q?, http://www.agoodmanonline.com/EyeQ (last visited Apr. 16, 2008).
    • One such example is a web site that offers a test of what its authors, Andy Goodman and R. Christine Hershey, describe as your "Eye-Q." Take the quiz at The Goodman/Hershey Eye-Q Test: How High Is Your Eye-Q?, http://www.agoodmanonline.com/EyeQ (last visited Apr. 16, 2008).


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.