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1
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50049106725
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Eureka! It Really Takes Years of Hard Work
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See, Feb. 3, at
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See Janet Rae-Dupree, Eureka! It Really Takes Years of Hard Work, N. Y. TIMES, Feb. 3, 2008, at BU4.
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(2008)
N. Y. TIMES
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Rae-Dupree, J.1
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3
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50049101723
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CHIP HEATH & DAN HEATH, MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE (2007).
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CHIP HEATH & DAN HEATH, MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE (2007).
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50049083243
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See id. at 24. The authors acknowledge they have adopted the concept of stickiness from Malcolm Gladwell's 2000 work The Tipping Point, in which Gladwell argues that innovations are more likely to cause change when they possess the stickiness factor. The Heaths state that their work complements Gladwell's by identifying the traits that make an idea sticky. Id. at 13 (citing MALCOLM GLADWELL, THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE (200O)).
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See id. at 24. The authors acknowledge they have adopted the concept of "stickiness" from Malcolm Gladwell's 2000 work The Tipping Point, in which Gladwell argues that innovations are more likely to cause change when they possess the "stickiness factor." The Heaths state that their work complements Gladwell's by identifying the traits that make an idea sticky. Id. at 13 (citing MALCOLM GLADWELL, THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE (200O)).
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50049098589
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Id. at 110-11
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Id. at 110-11.
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50049134637
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Id. at 8
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Id. at 8.
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50049100377
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See id. at 15-16.
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See id. at 15-16.
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50049111582
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See id. at 11-13.
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See id. at 11-13.
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50049091735
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See id. at 14-18.
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See id. at 14-18.
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50049088230
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Id. (creating the acronym SUCCESs).
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Id. (creating the acronym "SUCCESs").
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11
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50049114708
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See id. at 20
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See id. at 20.
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50049091429
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Id. at 26-27. The Commander's Intent is a term originally adopted by the U.S. Army, a crisp, plaintalk statement that appears at the top of every order, specifying the plan's goal, the desired end-state of an operation. Id. at 26.
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Id. at 26-27. The Commander's Intent is a term originally adopted by the U.S. Army, a "crisp, plaintalk statement that appears at the top of every order, specifying the plan's goal, the desired end-state of an operation." Id. at 26.
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13
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50049123254
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See id. at 28
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See id. at 28.
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14
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50049114110
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Id. at 47
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Id. at 47.
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50049108902
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See id. at 54
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See id. at 54.
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See id. at 58
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See id. at 58.
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50049123886
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See id. at 64
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See id. at 64.
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See id. at 72
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See id. at 72.
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50049108366
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See id. at 116.
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See id. at 116.
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See id. at 157.
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See id. at 157.
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See id. at 171.
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See id. at 171.
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50049097732
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See (W. at 206. For additional information about the value and process of storytelling, see Peter Gruber, The Four Truths of the Storyteller, HARV. BUS. REV., Dec. 2007, at 52; ANNETTE SIMMONS, THE STORY FACTOR: SECRETS OF INFLUENCE FROM THE ART OF STORYTELLING (2001).
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See (W. at 206. For additional information about the value and process of storytelling, see Peter Gruber, The Four Truths of the Storyteller, HARV. BUS. REV., Dec. 2007, at 52; ANNETTE SIMMONS, THE STORY FACTOR: SECRETS OF INFLUENCE FROM THE ART OF STORYTELLING (2001).
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50049124753
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See HEATH & HEATH, supra note 3, at 213
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See HEATH & HEATH, supra note 3, at 213.
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24
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50049094508
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Id. at 233-34
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Id. at 233-34.
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26
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50049127548
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As an example, see, SPECTRUM, Sept.-Oct, at
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As an example, see Mark D. Engsberg, On a Mission to Market: Law Librarians Can Find Marketing and Publicity Help with Books, Periodicals, and the Web, AALL SPECTRUM, Sept.-Oct., 2005, at 8.
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(2005)
On a Mission to Market: Law Librarians Can Find Marketing and Publicity Help with Books, Periodicals, and the Web, AALL
, pp. 8
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Engsberg, M.D.1
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For more information about @ your library, see Am. Library Ass'n, @ Your Library: The Campaign for America's Libraries, http://www.ala.org/ala/ pio/campaign/campaignamericas.cfm (last visited Apr. 16, 2008).
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For more information about @ your library, see Am. Library Ass'n, @ Your Library: The Campaign for America's Libraries, http://www.ala.org/ala/ pio/campaign/campaignamericas.cfm (last visited Apr. 16, 2008).
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50049108618
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One such example is a web site that offers a test of what its authors, Andy Goodman and R. Christine Hershey, describe as your Eye-Q. Take the quiz at The Goodman/Hershey Eye-Q Test: How High Is Your Eye-Q?, http://www.agoodmanonline.com/EyeQ (last visited Apr. 16, 2008).
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One such example is a web site that offers a test of what its authors, Andy Goodman and R. Christine Hershey, describe as your "Eye-Q." Take the quiz at The Goodman/Hershey Eye-Q Test: How High Is Your Eye-Q?, http://www.agoodmanonline.com/EyeQ (last visited Apr. 16, 2008).
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