Word-of-mouth marketing: Abandoning the academic library ivory tower

New Library World

Volumn 108, Issue 11-12, 2007, Pages 545-551

  Alire, Camila A ^a,b  

^a UNIVERSITY OF NEW MEXICO   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Academic libraries; Marketing strategy; Perception; United States of America

Indexed keywords

EID: 49949112712     PISSN: 03074803     EISSN: None     Source Type: Journal    
DOI: 10.1108/03074800710838272     Document Type: Article

References (5)

1. Balter, D. and Butman, J. (2005), Grapevine: The New Art of Word-of-Mouth Marketing, Penguin Group, London.
2. Harris, G. (1995), How to Generate Word-of-Mouth Advertising: 101 Easy and Inexpensive Ways to Promote Your Business, The Americas Groups, Los Angeles, CA.
3. Kirby, J. and Marsden, P. (Eds) (2006), Connected Marketing: The Viral, Buzz and Word-of-Mouth Revolution, Elsevier, London.
4. Rusticus, S. (2006), "Creating brand advocates", in Kirby, J. and Marsden, P. (Eds), Connected Marketing: The Viral, Buzz and Word-of-Mouth Revolution, Elsevier, London.
5. Silverman, G. (2001), The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth, Amacom Books, New York, NY.