Consumer based strategic planning in the nonprofit sector: The empirical assessment of a symphony audience

Journal of Nonprofit and Public Sector Marketing

Volumn 8, Issue 1, 2000, Pages 55-86

  Garber, Lawrence L ^a   Muscarella, Jan G ^b   Bloom, Paul N ^c   Spiker, Jennifer L ^d  

^a APPALACHIAN STATE UNIVERSITY   (United States)

^b IBM   (United States)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

^d The North Carolina Symphony   (United States)

Author keywords

Audience study; Case study; Multiattributed audience studies; Perceptual maps; Performing arts; Strategic planning; Symphony audience; Target segmentation

Indexed keywords

EID: 49749133081     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v08n01_06     Document Type: Article

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