Culture and design in emerging markets: The case of mobile phones in Russia

Journal of Business and Industrial Marketing

Volumn 23, Issue 6, 2008, Pages 384-394

  Salmi, Asta ^a   Sharafutdinova, Elmira ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Design; Emerging markets; Mobile communication systems; National cultures; Russia

Indexed keywords

EID: 49349104692     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810894436     Document Type: Article

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