Examining client/accountant relationships: Rural versus urban consumer selection criteria

Journal of Professional Services Marketing

Volumn 20, Issue 2, 2000, Pages 107-119

  Tidwell, Paula M ^a   Weekes, David ^b   Scott, Mark ^b   White, Robert ^c   Murphy, Alex ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b CHARLES STURT UNIVERSITY   (Australia)

^c UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 48749104662     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v20n02_08     Document Type: Article

References (6)

1. Ferguson J. and Higgins L. Effects of the price of tax preparation services and the CPA credential on the perception of service quality, Journal of Professional Services Marketing Vol 5(1)1989, pages 87-99.
2. Hite R., Fraser C. and Sellizzi J. Professional Services Advertising-The effects of price inclusion, justification and the level of risk. Journal of Advertising Research August/September, 1990.
3. Kotler P. Marketing Management. Prentice Hall, 7th Edition, 1991.
4. Reddy A., Buskirk B. and Kaiker A. Tangibilizing the intangibles: Some strategies for services marketing. Journal of Services Marketing, Vol 7 No 3, 1993, pages 13-17.
5. Sager W. Characteristics of a professional accountant. The National Public Accountant, January 1992, pages 14-15.
6. Turley L. and LeBlanc R. An exploratory investigation of consumer decision making in the service sector. Journal of Services Marketing, Vol 7 No 4 1993.