EasyJet® pricing strategy: Should low-fare airlines offer last-minute deals?

Quantitative Marketing and Economics

Volumn 6, Issue 3, 2008, Pages 279-297

  Koenigsberg, Oded ^a   Muller, Eitan ^b,c   Vilcassim, Naufel J ^d  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b NEW YORK UNIVERSITY   (United States)

^c TEL AVIV UNIVERSITY   (Israel)

^d LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Airline pricing; Dynamic pricing; Last minute deal; Nonlinear pricing; Revenue management

Indexed keywords

EID: 48649090101     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-007-9036-2     Document Type: Article

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