The sure thing that flopped

Harvard Business Review

Volumn 86, Issue 7-8, 2008, Pages 29-32

  Zaltman, Gerald ^a   Zaltman, Lindsay ^b   Sturgess, Donna J ^c   Lee, Alex ^c   Fujikawa, Yoshinori ^c   Carbone, Lewis ^c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b Olson Zaltman Associates   (United States)

^c NONE

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EID: 48249156155     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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