Beating the commoditization trend: A framework from the electronics industry

Journal of Business Strategy

Volumn 29, Issue 4, 2008, Pages 22-28

  Olson, Eric G ^a   Sharma, Deepak ^a  

^a IBM   (United States)

Author keywords

Competences; Electronics industry; Management strategy; Sales

Indexed keywords

EID: 47249159819     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660810886971     Document Type: Article

References (0)