An efficient ad recommendation system for TV programs

Multimedia Systems

Volumn 14, Issue 2, 2008, Pages 73-87

  Velusamy, Sudha ^a   Gopal, Lakshmi ^a   Bhatnagar, Shalabh ^a   Varadarajan, Sridhar ^a  

^a INDIAN INSTITUTE OF SCIENCE   (India)

Author keywords

Ad scheduling; Ad sequencing; Broadcast TV ads; Fuzzy clustering; Personalization; Recommender systems; Text categorization

Indexed keywords

ALGORITHMS; BOOLEAN FUNCTIONS; BROADCASTING; CLUSTER ANALYSIS; CLUSTERING ALGORITHMS; COMPUTER NETWORKS; DATA HANDLING; EVOLUTIONARY ALGORITHMS; FLOW OF SOLIDS; FUZZY CLUSTERING; FUZZY LOGIC; INFORMATION THEORY; MOTION PICTURE EXPERTS GROUP STANDARDS; PARAMETER ESTIMATION; RADIO BROADCASTING; SCHEDULING ALGORITHMS; SET THEORY; STANDARDS; TIME MEASUREMENT;

(SPM) CLASSES; AD REVENUE; APPLIED (CO); BROADCAST TV; CATEGORICAL DATA CLUSTERING; DEGREE OF MEMBERSHIP; DISPLAY SYSTEMS; END TO END (ETE); FUZZY SCORE; IN ORDER; KEYWORDS (CO); MPEG-7 DESCRIPTIONS; MULTIPLE PARAMETERS; RECOMMENDATION SYSTEMS; RECOMMENDER SYSTEMS; SPRINGER (CO); TV ANYTIME; TV PROGRAMS;

INTEGER PROGRAMMING;

EID: 46749137905     PISSN: 09424962     EISSN: None     Source Type: Journal    
DOI: 10.1007/s00530-008-0117-1     Document Type: Article

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