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Volumn 9, Issue 1, 2008, Pages 20-42

Impact of overwhelming joy on consumer demand: The case of a soccer world cup victory

Author keywords

Demand for sports; Externalities

Indexed keywords


EID: 46649111173     PISSN: 15270025     EISSN: 15527794     Source Type: Journal    
DOI: 10.1177/1527002506296548     Document Type: Article
Times cited : (25)

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