The dilemma of the shared mobile phone - Culture strain and product design in emerging economies

Interactions

Volumn 15, Issue 4, 2008, Pages 34-39

  Chavan, Apala Lahiri ^a   Gorney, Douglas ^a  

^a Human Factors International ^*

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRIAL ECONOMICS; MOBILE DEVICES; MOBILE PHONES; PRODUCT DESIGN; TELECOMMUNICATION; TELECOMMUNICATION EQUIPMENT; TELEPHONE; TELEPHONE SETS;

CULTURE STRAIN; DESIGNING PRODUCTS; EMERGING ECONOMIES; INDIVIDUAL (PSS 544-7); NEW OPPORTUNITIES;

DEVELOPING COUNTRIES;

EID: 46649093348     PISSN: 10725520     EISSN: 15583449     Source Type: Trade Journal    
DOI: 10.1145/1374489.1374497     Document Type: Article

References (6)

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3. Bell, Genevieve, "Insights into Asia: 19 Cities, 7 Countries, 2 Years - What People Really Want from Technology," Technology@Intel Magazine (2004).
4. Doole, I. and R. Lowe. International Marketing Strategy. 3rd ed. London: Thomson Learning, 2001.
5. Dalglc, Tevfik and Ruud Heijblom, "Educator Insights: International Marketing Blunders Revisited-Some Lessons for Managers," Journal of International Marketing, 4, no. 1 (1996): 81-91.
6. Varma, P. Being Indian, New Delhi: Penguin Books India, 2004, 103.