Satisfaction with sales manager training ‐ Design and implementation issues

European Journal of Marketing

Volumn 35, Issue 1-2, 2001, Pages 27-50

  Dubinsky, Alan J ^a   Mehta, Rajiv ^b   Anderson, Rolph E ^c  

^a PURDUE UNIVERSITY   (United States)

^b NEW JERSEY INSTITUTE OF TECHNOLOGY   (United States)

^c DREXEL UNIVERSITY   (United States)

Author keywords

Design; Effectiveness; Implementation; Sales management; Training programmes

Indexed keywords

EID: 4644286192     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110363337     Document Type: Article

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