Dynamic pricing and revenue management process in Internet retailing under uncertainty: An integrated real options approach

Omega

Volumn 37, Issue 2, 2009, Pages 471-481

  Tsai, Wen Hsien ^a   Hung, Shih Jieh ^b  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b TAKMING UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Analytic hierarchy process; Competition; Dynamic pricing; Integrated real options approach; Internet retailing; Revenue management; Uncertainty

Indexed keywords

EID: 46349085620     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.omega.2007.07.001     Document Type: Article

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