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The Journal of Product Innovation Management

Volumn 4, Issue 3, 1987, Pages 169-184

New products: What separates winners from losers?

(2) Cooper, R G a Kleinschmidt, E J a

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 45949116549 PISSN: 07376782 EISSN: 15405885 Source Type: Journal
DOI: 10.1016/0737-6782(87)90002-6 Document Type: Article

Times cited : (924)

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