Using back-propagation to learn association rules for service personalization

Expert Systems with Applications

Volumn 35, Issue 1-2, 2008, Pages 245-253

  Huang, Yo Ping ^a   Chuang, Wei Po ^a   Ke, Ya Hui ^a   Sandnes, Frode Eika ^b  

^a TATUNG UNIVERSITY   (Taiwan)

^b OSLO METROPOLITAN UNIVERSITY   (Norway)

Author keywords

Association rules; Back propagation neural network; Data mining model; Fuzzy membership degree

Indexed keywords

ASSOCIATION RULES; ASSOCIATIVE PROCESSING; BACKPROPAGATION; COMPUTER NETWORKS; CRACK PROPAGATION; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; METROPOLITAN AREA NETWORKS; NETWORK PROTOCOLS; NEURAL NETWORKS; SALES;

BACK PROPAGATION (BP); BACK PROPAGATION NEURAL NETWORK (BPANN); ELSEVIER (CO); EXPERIMENTAL EVIDENCE; PERSONALIZATION; PURCHASING BEHAVIOR; TRANSACTIONAL DATABASES;

MARKETING;

EID: 44949149283     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.06.035     Document Type: Article

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