Noninvariant Measurement Versus Traditional Approaches for Studying Cultural Differences: A Case of Service Expectations

Journal of Hospitality and Tourism Research

Volumn 28, Issue 4, 2004, Pages 375-390

  Cheung, Gordon W ^a   Murrmann, Kent F ^b   Murrmann, Susanne K ^b   Becker, Cherylynn ^b  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

data analysis; factorial invariance; multicultural research; service quality

Indexed keywords

EID: 44449108371     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348004265282     Document Type: Article

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